Tip's to Enhance your Business!
By: Dexter Virgo
Many small and large business owners fails to maximize their business to its fullest potential due to lack of marketing their website properly. They fail to realize they need more than just a stand alone website. In fact, having a website is only approximately 20 or 30% of what you need in order to execute a successful business. However, a website is extremely important in the operation of any business.
Your website should be easy to navigate, and it’s the developers’ responsibility to ensure that the website they create will meet all the requirement for it’s target audience. In addition there are some “MUST HAVE” key components which should be included to enhance usability and functionality. These include purpose, clarity, appearance, responsiveness (mobile friendly), call to action buttons, and external links. There are many more but these are a few that you most definitely need to get started.
Marketing your finished website is also very important to the success of your business. Therefore, in order to enhance your website you need to include various types of marketing strategies, which include, social media platforms, search engine optimization (SEO), google AdWords, and close range marketing (CRM).